Wild words. Smooth delivery.

 

The best copy starts long before the writing. I help businesses work out what they really want to say and turn that thinking into distinctive, persuasive words.

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I'm Alex, a copywriter and narrative strategist with over 15 years' experience across professional services, technology and startups. I've defined the tone of voice for major rebrands, written global advertising campaigns, built communications strategies from scratch, and rewritten pitch documents that took a firm's interview rate from 1 in 5 to 4 in 5. 

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Complex, technical or unfamiliar subjects are where I do my best work. I get under the skin of what you do, find the story that's really worth telling, and write it with clarity, craft and a voice that's just right for your organisation. 

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Whether you're a growing business, a startup finding its voice, or a heritage site with centuries of story to tell, I'll bring the same things: strategic thinking up front, polished copy at the end.

 

Got a project in mind? Let's talk!​​

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​​Alongside client work, I’m developing The Palimpsest, a heritage podcast and Substack that explores extraordinary histories hidden in seemingly ordinary places.