Featured Work
I've had the pleasure of developing new websites and brand refreshes for tech start-up Kalido, Top 20 accountancy firm HW Fisher, major global marketing campaigns for MoneyGram and key marketing copy for Moody's. Plus some intriguing freelance projects that are always huge fun.
Below are a few examples of my work.
01
Nabarro: Writing With Clarity Guide
I developed a new tone of voice for law firm, Nabarro, and created an accessible guide with wider writing tips for colleagues.
02
MoneyGram x Post Office ad
An ad to launch a partnership between MoneyGram and the Post Office, emphasising the handy local nature of the service and how fast it is to send money worldwide - all in just 12 words.
03
Key Facts
This Top 20 accountancy firm was missing huge cross-selling opportunities as departments were siloed. I created Key Facts to showcase the firm's strengths and foster effective cross-selling.
04
Authors Tax Guide: Before & After
The existing version of this tax guide was dry and difficult to read. I energised the copy, making even the most technical parts clear and engaging, and briefed a designer to help make it user-friendly.
